SERVICES

Visual Identity, Built for Growth

We build the visual system behind your brand, from strategic identity structure to the tools your team needs to deploy it consistently.

THREE SERVICE PATHS

Choose the operating model that fits your ambition.

Three audience-specific paths built around the way you actually need identity capability to work.

GROWING BUSINESSES / SMEs

Strategic Visual Identity for Growing Businesses

Build a clear, credible visual identity that can support growth, communication, sales, and customer-facing touchpoints.

+Identity diagnosis and direction

+Visual identity system

+Brand guidelines

+Core applications and touchpoints

+Deployment-ready assets

Starting point

From $2,500

SELECTED WORK

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AGENCIES / WHITE-LABEL

White-Label Visual Identity Infrastructure

Add specialist visual identity capability to your agency without building another permanent internal layer.

+Behind-the-scenes specialist identity capability

+Flexible project capacity

+Defined delivery process and quality control

+Agency-owned client relationship

+White-Label / NDA-based collaboration

Starting point

From $5,000 / project

SELECTED WORK

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ACCELERATORS & INCUBATORS

Visual Identity Infrastructure for Portfolio Companies

Give founders access to a structured identity capability that can be deployed across programs, cohorts, and portfolio companies.

+Identity assessment and direction

+Structured identity development

+Repeatable delivery across portfolio companies

+Program / cohort support

+Flexible engagement models

Starting point

From $3,000

SELECTED WORK

Add a real portfolio example

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IMPERIAL IDENTITIES FRAMEWORK™

A System, Not a Collection of Design Deliverables

Every engagement is structured through the Imperial Identities Framework™, moving from diagnosis to a defined identity system and deployment.

Diagnose

Identify the current identity problem, inconsistencies, gaps, and business requirements.

Structure

Define identity architecture, visual direction, hierarchy, and system logic.

Build

Develop the visual identity and core assets required for practical use.

Deploy

Prepare the system and applications for consistent use across relevant touchpoints.

WHAT WE ACTUALLY BUILD

Identity capability designed as one connected system.

These are capabilities within the larger visual identity system, not unrelated standalone services.

Visual Identity Systems

Logo & Identity Architecture

Typography & Color Systems

Brand Guidelines

Digital & Social Applications

Packaging / Physical Applications

Art Direction

Identity Audit & Assessment

White-Label Identity Production

BUSINESS OUTCOMES

Built to Reduce Friction, Not Just Improve Appearance

A strong identity system should make the brand easier to understand, easier to deploy, and easier to maintain as the business grows.

01Clearer brand expression

02More consistent customer-facing communication

03Less visual inconsistency across teams and channels

04Faster execution through defined systems and guidelines

05Specialist capacity without unnecessary permanent overhead for partner agencies

06A scalable identity foundation for growth

HOW WE WORK

Diagnose → Structure → Build → Deploy

We establish the system before production, then build and document what is required for practical deployment.

Full identity projects are typically approximately 26–45 business days depending on scope and complexity.

Diagnose

Identify the current identity problem, inconsistencies, gaps, and business requirements.

Structure

Define identity architecture, visual direction, hierarchy, and system logic.

Build

Develop the visual identity and core assets required for practical use.

Deploy

Prepare the system and applications for consistent use across relevant touchpoints.

IDENTITY ASSESSMENT

Not Sure What Your Brand Actually Needs?

Start with an Identity Assessment to identify gaps, inconsistencies, and priorities in the current visual identity. The assessment should end with a clear decision and recommendation, not simply a generic score.

PRICING

Choose the Model That Fits Your Ambition

Detailed pricing can define scope, deliverables, inclusions, exclusions, add-ons, pricing logic, and the relevant CTA for each service path.

SMEs

From $2,500

White-Label Partners

From $5,000 / project

Accelerators

From $3,000

FAQ

Questions, answered.

A concise overview of how Imperial Identities works, who it is for, and what happens next.

Imperial Identities is built around three service paths: growing businesses, agencies using a White-Label model, and accelerators or incubators supporting portfolio companies.

A visual identity system brings together the core identity architecture, visual direction, typography, colour, guidelines, and relevant applications required to communicate consistently.

Yes. The SME path is designed for growing businesses that need a clear, credible, and deployable visual identity foundation.

The White-Label model provides specialist visual identity capability behind the scenes, allowing partner agencies to retain the client relationship while Imperial Identities supports identity production.

Yes. The White-Label path is structured around agency-owned client relationships and White-Label / NDA-based collaboration.

Full identity projects are typically approximately 26–45 business days depending on scope and complexity.

Pricing depends on the engagement model, scope, deliverables, applications, and level of support required.

The assessment is intended to identify gaps, inconsistencies, and priorities and finish with a clear decision and recommendation.

Yes. The Deploy stage prepares the identity system and relevant applications for consistent practical use.

START WITH THE RIGHT PATH

Build the Identity Your Business Can Grow With

Whether you are building your company's identity, expanding your agency's capability, or supporting a portfolio of founders, start with the path that fits your operating model.